Mobility Futures Alliance Privacy Policy

Mobility Futures Alliance (“MFA”) is committed to describing how we collect and use your personal information. We collect information from and about you when you interact with us, and we may obtain information about you as an individual member of the public from other sources whether you are an MFA supporter or not.  In this Policy “you” refers to both MFA supporters and individuals with whom we may not currently have a direct relationship.

This Privacy Policy (“Policy”) which is effective as of November 27, 2024 describes how MFA collects, uses, shares, or otherwise processes personal information in its day-to-day operations. We may update this Policy from time to time and will provide notice of updates on the MFA Site.

Personal Information We Collect

MFA collects and stewards your personal information through a variety of methods. This section outlines what information we collect and how we collect it. This includes information you explicitly take steps to share with MFA. This may be through online forms, offline donation and volunteer sign-up forms, or over the phone when you call MFA to donate or request MFA assistance, for example. Through these processes, you may share the following categories of information:

  • Account registration. For example, account username and password.
  • Audio or visual. For example, your image or voice captured when you attend an in-person or virtual event or leave us a voicemail.
  • Contact. For example, email address, postal address, or telephone number.
  • Demographic. For example, age, citizenship status, ethnicity/race, sexual orientation, gender identity, marital or other relationship status, and household information.
  • Financial. For example, the amount you plan to donate or bequeath to MFA.
  • Interaction. For example, purchase and donation history, membership status, and advocacy actions taken.
  • Preferences. For example, your preferred method(s) of communication.
  • Transaction. For example, credit or debit card details that you provide to make a donation or purchase MFA merchandise or services.
  • User-created content. For example, comments, information, etc. that you provide to us, which also may include photos, videos, audio, and other information you may submit to us.

Information We Automatically Collect

MFA and our authorized third parties may use technologies to automatically receive and record information when you interact with us online on our websites and/or through other digital technologies, such as email platforms, mobile applications that link to this Privacy Policy, or over the phone (altogether, “Digital Services”). These technologies allow the MFA to improve our Digital Services, to create a better experience for our users, and to protect against fraud.

These technologies may include cookies — small files placed on your browser that can be used to uniquely identify you and record information about the websites you visit — and other technologies, such as web beacons, clear gifs, and single-pixel gifs, that use embedded code in our Digital Services to record details about your use of those Digital Services, like whether you opened an email or clicked on a link.

These technologies may be placed by us or by other entities we authorize.

MFA and our authorized third parties may automatically collect the following categories of information:

  • Contact. For example, your email address or telephone number.
  • Device identifiers. For example, your phone model, phone carrier browser version, or operating system you use to browse our sites.
  • IP address or information that could be derived from it. For example, your approximate geolocation.
  • Interaction. For example, the content you click on or view in our e-mails, the amount of time you spend on our websites, or the referring URL
  • Financial. For example, estimated household income, real estate or business holdings, or estimated assets and salary, which may include information inferred from publicly- and commercially available data for engaging current and identifying prospective donors.
  • Jurisdiction. For example, your zip code or county to help us identify your voting district or current representatives.

Why We Use Your Information. MFA collects your personal information to further our mission through our advocacy and organizing, and fundraising programs. MFA, as a nonprofit, must submit donation reports to governmental entities and fulfill other legal obligations.   To do this, MFA uses your personal information to fulfill those obligations (e.g., ensuring that your information is deleted from our systems if you so request). In addition, MFA may need to use your personal information to prevent fraud or to protect our or others’ rights (e.g., researching your personal information if we have reason to think you may be using our name and logo without permission).  We may also use your personal information to:

Prevent fraud: To protect MFA against fraudulent actors making payments through our Sites.

Process payments: To process your donations or payments for other services such as registering and paying for an MFA ticketed event. This includes managing payments, charges, and bequests from estates and financial accounts.

Secure and optimize our Digital Services: To make our Digital Services easier, more pleasant to use, and effective by monitoring, assessing, and conducting other research and internal operations to secure, optimize, and improve our services, technology, and products.

Serve and improve targeted advertising: To deliver advertising to people who are likely to support our issues and to improve our targeted advertising we may use aggregated ad performance data like views, click, and conversions.

When Required by Law, to Prevent Fraud, and Protect Our or Others’ Rights: The MFA may also use your information to fulfill our legal obligations.

How We Protect Your Information. Make sure this is accurate.

MFA has taken physical, technical, and administrative measures to safeguard the information we collect. We work to keep your data safe and protect against unauthorized access to, and improper use of, personal information we collect online.

  • Physical measures. For example, your personal information, such as your name and address, is stored on servers subject to physical security safeguards.
  • Technical measures. For example, data transmitted to and from our sites, including credit card numbers, are encrypted in transit.
  • Administrative measures. For example, we have established privacy and security policies and procedures to limit access to personal information. We also adhere to industry standards and regularly monitor our compliance with Payment Card Industry Standards to protect credit card information that you provide to us.

Your Choices and Rights

The MFA offers you a number of choices in relation to your personal information. Further, you may have a legal right to these choices depending on your jurisdiction. In some instances, you can update your communication preferences directly through the communication channels where we contact you, e.g., by texting or replying “STOP” to unsubscribe from automated recurring text messages from _______or by clicking on the “Unsubscribe” link in the footer of our emails. In other instances, you will need to contact us to update your communication preferences. To update your personal information, your phone and direct mail communication preferences you may email us at:

Questions about this Policy

If you have any questions regarding this Privacy Policy or our privacy and data governance practices, you can reach our Privacy and Data Governance team by emailing privacy@mobilityfutures.org.