Our Approach

We know that creating comprehensive, plausible, future visions for transportation systems is a
huge task.
There are three critical components to our work that we believe are the key to success:

1. 1. Understanding the myriad ways in which the future can unfold (future-casting).
   2. Collaborating with thought-leaders and stakeholders across multiple disciplines.
   3. Creating plausible visions that inspire stakeholders and excite future users.

In addition to our collective decades of experience with successful product and portfolio
development, we add deep insights into future-casting, extreme collaboration processes and
the importance of emotional appeal to concepts and ideas.

Our Unique Research Approach –  To read deeper into our methodologies, click here.

Futurama – At the World’s Fair in Queens, New York in 1939, an inspiring vision for a future for American cities and transportation systems was unveiled. Eighty plus years later that vision no longer serves us well. It is time for a new vision, and MFA will unveil ours at a major national event in 2028.  Read More>>>